HP Executive Briefing Center

The HP Executive Briefing Center offers business and
enterprise customers a special opportunity to experience
one-on-one time with HP experts and senior executives,
gain first-hand knowledge of HP innovations, and
collaborate with technology specialists to plan real-
world business and technology strategies. (hp.com)



Memory Wall

The HP Memory Wall is a dynamic generative video
experience. The wall logs individual visitors and
creates a visual representation as they enter the EBC.
It then tracks visit information and movement via
RFID tags embedded in visitor badges.
Think of it as a million dollar guest book.


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Wall Graphics

Industry related static-cling wall graphics


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Print Clock

The HP EBC Print Clock is a generative print installation.
All of the visitor and event information in the EBC is
printed graphically in a line-per-hour format creating
a unique poster at the end of every day.


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Designed at Imaginary Forces - Los Angeles, CA

Creative Director: Beth Elliott
Designers: Allbriton Robbins, James Moore, Wilson Wu

Role: Design and Concept