Creative Director
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Pepsi Next | The Internet Taste Test

THE INTERNET TASTE TEST

PEPSI NEXT HAS "REAL COLA TASTE AND 60% LESS SUGAR."IN FACT, YOU HAVE TO "DRINK IT TO BELIEVE IT." BUT SINCE THIS IS THE INTERNET AND YOU CAN'T DRINK A PEPSI NEXT THROUGH YOUR COMPUTER, WE CAME UP WITH THE NEXT BEST THING–THE INTERNET TASTE TEST. IMPROV YOU (A UCB COMEDIAN) USES YOUR FACEBOOK PROFILE DATA TO ASSUME THE ROLE OF REAL YOU. THEY THEN TRY PEPSI NEXT FOR YOU AND SEND YOU VIDEO PROOF OF HOW MUCH YOU LIKED IT. 

WE SHOT 500 VIDEOS IN 4 DAYS WITH 20 UCB IMPROV ACTORS. AND KICKED IT OFF WITH A LAUNCH WITH ROB RIGGLE.

AND HERE'S A CASE STUDY