Creative Director
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Target | Holiday 2013

TARGET HOLIDAY CAMPAIGN

FOR TARGET'S 2013 HOLIDAY CAMPAIGN WE LAUNCHED A SOCIAL DRIVEN CAMPAIGN WHERE WE TOOK INSIGHTS FROM OUR CONSUMERS AND TURNED THEM INTO THE CAMPAIGN. IT RESULTED IN TARGET'S MOST SOCIALLY SUCCESSFUL LAUNCH TO DATE WITH OVER 500 MILLION ENGAGEMENTS. FOR EXAMPLE WE SHOWED HOW EVERYONE HAS THEIR OWN VERSION OF AN INSTAGRAM-READY TURKEY...

WE THEN DID A "HOW TO WOW" SERIES OF DIGITAL FILMS AND PINTEREST BOARDS THAT SHOWED THE COOLEST WAY TO GIVE THE HOTTEST GIFTS.

HERE'S THE CAMPAIGN CASE STUDY

AND ONE SPECIFIC TO "HOW TO WOW"