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Truth | Left Swipe Dat

LEFT SWIPE DAT

TEENS WHO SMOKE MAY NOT CARE ABOUT LUNG CANCER IN 60 YEARS, BUT THEY DO CARE ABOUT GETTING LAID. SO TO SHOW THEM THAT SMOKING ISN'T SEXY,
WE CREATED LEFT SWIPE DAT, A SONG AND MUSIC VIDEO ABOUT LEFT SWIPING (OR REJECTING) SMOKING PROFILE PICS ON TINDER. 


WE PARTNERED WITH THE BIGGEST INTERNET STARS AND FIFTH HARMONY AND PREMIERED IT ON THE BIGGEST NIGHT IN MUSIC: THE GRAMMYS. WITH THE HELP OF #TEAMINTERNET, THE VIDEO RECEIVED OVER 40 MILLION VIEWS, AND #LEFTSWIPEDAT BECAME A #1 WORLDWIDE TRENDING TOPIC ON TWITTER...TWICE!

WE ASKED VIEWERS TO LIP SYNC ALONG TO THE SONG, OR LIP SYNC DAT, AND MADE A SUPERCUT AS A REWARD TO THOSE WHO PARTICIPATED.
SEVERAL ARTISTS AND INFLUENCERS EVEN MADE THEIR OWN COVER VERSIONS OF THE SONG TOO. 


ULTIMATELY, THE CAMPAIGN CHANGED TEEN BEHAVIOR, ASSOCIATED “LEFT SWIPE DAT” WITH REJECTING SMOKING'S ALLURE IN REAL­ LIFE
AND WENT ON TO WIN A CANNES LION AND TWO GOLD CLIOS!

CHECK OUT THE CASE STUDY

SOME OF THE PRESS