Creative Director
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Vans x truth | Kevin Lyons

WE THAT GENERATION

TRUTH X VANS HAVE STEPPED UP ONCE AGAIN TO CREATE A LIMITED EDITION SHOE THAT'S GOT AS MUCH TO SAY AS TEENS DO. TEAMED UP WITH WORLD RENOWNED ARTIST KEVIN LYONS TO CREATE, NOT JUST ANY OLD SNEAKER BUT A PIECE OF ART TEENS COULD WEAR. THESE KICKS ARE COVERED WITH KEVIN'S ICONIC MONSTERS SHOUTING POWERFUL MESSAGES ABOUT ENDING SMOKING FOR GOOD.

IT ALL STARTED WITH A MURAL IN THE HEART OF TOBACCO COUNTRY RALEIGH, NC

KEVIN TOOK LIVE REQUESTS FROM HIS INSTAGRAM FOLLOWERS TO BE INCLUDED IN THE MURAL

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WE THEN TOOK THE DESIGN FROM THE WALL AND PUT IT ON THE SHOES