Creative Director
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Standard Farms | Brand Creation

GROWN MODERN

I partnered with one of the first medical marijuana growers in Pennsylvania — Standard Farms to build their brand from the ground up and help bring them to market. We started with a two part project: 1. Design a graphic system that made it extremely easy for patients understand. 2. Position Standard Farms as a market leader for innovation.

 

We began with the elements of farming sun, earth and water.

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And built the logo around that icon.

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We designed a simple icon system to help patients easily find the formulation that's right for them.
Each icon represents the feeling the product will give you.

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The packaging line takes it’s inspiration from coffee bags.

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We then positioned Standard Farms as a modern company built on innovation.

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