OWNING ART AND CREATIVITY AS A CORE BRAND ASSET
We worked directly with The Standard Hotel’s leadership to reinvigorate, revitalize and bring the creative energy back to their High Line property post the pandemic slump.
Our goal was to reclaim The Standard as the stage where culture collides by reveling at the intersection of art, fashion, music, design, food, and nightlife, clashing these diversities together with positive force for unignorable impact.
OUR STRATEGY: TRUE CULTURAL ENERGY COMES FROM THE CLASH
Our first of an ongoing series of activations running through 2024 was Bump!, a surreal reimagining of the fun public spaces could be. We wanted to create a spectacle that brought people who had been 6 feet apart together in a clash (or mash-up) of bumper cars and ball pits.
The world’s first Bumper Pit was born. A bright colorful moment of wonder.
The next clash? Coming Fall ‘23!
Strategy, ideas and activation credits
Allbriton Robbins
keelbone: John Swan & Dick de Lange
The Standard International Marketing Team
The Standard High Line Facilities Team