I was honored to become an early team member at Unlimited Sciences and help lead their marketing strategy, mission and messaging as they become one of the leading nonprofits in the blossoming psychedelic research space. The goal is ambitious yet beautiful — use technology, data science, and research at scale to understand psychedelic usage and applications so that we can inform the public and help inform common sense practices and policies. Simply put — understanding how psychedelics become a healthy and effective part of our lives.
OUR BRAND APPROACH
Psychedelics can be intimidating and confusing so we needed to meet people on their level approachable messaging, intuitive UX and data-backed facts to tell our story and build a community.
OUR FIRST STUDY: A COLLABORATION WITH JOHNS HOPKINS UNIVERSITY
We collaborated with the researchers at Johns Hopkins Center for Psychedelic Research and Consciousness to create what we hope to be the largest real-world study of psilocybin.
HOW DO WE MAKE CHANGE? SHARE COMPELLING STORIES
Part of the destigmatization of psychedelics as medicine is showing how it transforms lives. Our Psychedelic Diaries series sets out do do just that, beginning with a wrenching story from Deborah, a cancer survivor.